Stadia and Media Rights, the main issues in the day 2 of the Summer School

Wednesday, 26 July 2017

Stadia and Media Rights, the main issues in the day 2 of the Summer School


(Ben Veenbrink, Managing Director, The Stadium Consultancy)

Two different lectures for the students attending the first edition of the International Sports Summer School at La Ghirada: in the morning of the day 2, the Managing Director at The Stadium Consultancy BV, Mr. Ben Veenbrink, showed the reasons why stadia and arena are key for sports marketing strategies, giving the importance of these facilities for each community.


(Giuseppe Sampino, Media Rights Director, The Sportsman Media Group)

In the afternoon the Media Rights Director at The Sportsman Media Group, Mr. Giuseppe Sampino, talked about “Media rights, broadcasting and the power of television in sports”, sharingn with the students the current situation and the future trends for this topic, considered one of the main drivers in the sports economic process worldwide.