Paolo Bedin joins the faculty at the ISS!

Tuesday, 13 June 2017

Paolo Bedin teaches the modules:

1 - Sponsorship marketing: from "boss toys" to business strategy.
Sponsorships keep on being the leading engines of the sport business. They are growing faster than other investments and revenues streams in sports and show the relevance of passion and emotions for brand enrichment and fans engagement. That’s why they are becoming a dedicated marketing science.

2 - Welcome home! The marketing challenge of state-of-the art stadia and arena.
Once you got your home, your challenge starts: advertising, ticketing, merchandising, hospitality, restoration, data collection, entertainment: these are only few of the issues affecting the commercial side of the modern venues. That can be turned out in cash-cows, eventually.

"The ISS Summer corse appear to be, for topics and contents treated, faculty and speakers, location and format, the best opportunity for a sport business executive to increase and improve his skill and knowledge related to sport management. I'm proud to be part of it giving my contribution to his success and outcome”

Paolo Bedin, General Manager, Lega Serie B

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