ISS presented at the Italian Olympic Committee

Thursday, 1 June 2017


(Federico Fantini and Agata Frigerio)

The first edition of the International Sports Marketing Summer School was presented last Friday, May 26th in Rome, at the Italian Olympic Committee headquarter, during the Awarding Ceremony of the MBA in Sports Business Strategies, in front of more than 230 guests.

Agata Frigerio, Head of HR and Organization for AC Milan and Federico Fantini, General Director of SBS Master, representing the two players creating the School, pointed out the original features of the project, that consists of 2 weeks of learning at La Ghirada Sports Center in Treviso, Italy, followed by an exclusive two-day “AC Milan Experience” in Milan. The ISS teaching team will consider famous sports managers who will give students their lectures, skills and experiences.

The International Sports Marketing Summer School will start at La Ghirada Sports Center next July, 24th, deadline to subscribe on the official website is next June, 24th.

At the end of the SBS Closing Ceremony, the President of the Italian Olympic Committee Giovanni Malagò and Christian Benetton, Verde Sport Vice President gave the Honoris Causa Diploma for this edition of the SBS Master to Francesco Totti, one of the soccer icons worldwide.


(Francesco Totti, Christian Benetton and Giovanni Malagò)