International Summer School in Sport Marketing Management: First Day

Tuesday, 25 July 2017

Yesterday, July 24th, officially kicked off the first edition of the International Summer School with AC Milan.


(Enrico Castorina - CEO, Verde Sport)

The participants, from 3 different Continents and 7 different Countries, enjoyed the Course to live 2 weeks dedicated to improving their knowledge about the sport business management: 80% of them chosen the accommodation at the Sports Center’s Guest House.


(Enrico Castorina and the students during the visit at La Ghirada)

In the morning, have been welcomed by Enrico Castorina (CEO, Verde Sport - Benetton Group), and visited La Ghirada Sports Center in Treviso.


Federico Fantini (Head of Sport, Havas Media Group)


Agata Frigerio (HR and Organization Manager, AC Milan)

After the presentation, Agata Frigerio (HR and Organization Manager, AC Milan) and Federico Fantini (Head of Sport, Havas Media Group) introduced them the Course topics and launched the brief of the 4 projects on which the students will be involved until the last day.


Phil Savage (Director, SportBusiness Communications)


Phil Savage (Director, SportBusiness Communications)

In the second part of the morning and for all the afternoon, Phil Savage (Director, SportBusiness Communications) spoke with the class about the “International Sport Business Scenario”.