Ben Veenbrink joins the faculty at the ISS!

Monday, 17 July 2017


Ben Veenbrink teaches the module:

Iconic or functional? New generation stadia and arena will be both. Probably
Stadia and arena are the modern temples where the sport religion is celebrated today. They often represent the symbol of their communities and location. And they are becoming destination, multifunctional districts and huge real estate deals with relevant legacies and social impacts. At the center of the show stadia and arena are now pillars of sport marketing strategies. We’ll go deep in this to understand what’s going on and what are the lessons learned from the best practices.

“Modern, safe and secure stadium infrastructure and a compelling fan experience during the entire customer journey – from buying a ticket to returning home safely- is crucial to connecting with your fans and optimizing (matchday) income for clubs. In a rapidly changing environment with new technological developments and the influence of social media this becomes increasingly challenging”

Ben Veenbrink, Managing Director, The Stadium Consultancy BV

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