The first edition of the Summer School has just ended!

Friday, 4 August 2017

This friday, the 4th of August it is concluded the first edition of the International Summer School in Sport Marketing Management, an advanced education project, created by AC Milan and Master SBS.

It has been attended by nineteen students coming from seven Countries and three different Continents.

During the Course, the students have deepened their knowledge on some of the hottest topics about sport business management, for example: social media, marketing, media rights, sport marketing, stadiums and arenas management, etc.

The speakers, arrived from all of Europe and also (UK, Holland, Turkey, Germany, Suisse, US and obviously Italy), involving and motivating the students to ask and improving to make every single speech during the days useful and of great value.

The Summer School students could live the “AC Milan Experience”: two days inside the Club’s world in Milano!

Then, the last day of the Course was characterized by the group’s final presentations (every single working group was named as one of the famous rossoneri glories: Paolo Maldini, Franco Baresi, Marco Van Basten and Gianni Rivera) that, has been released on the first day of the Course, required the students to work on four macro-themes:

  • from content to medium
  • spectacularization of the match day
  • branding a global football club
  • knowing our fanbase

The best project was presented by “Franco Baresi” Group: each people composing that group has won as a prize an official AC Milan’s shirt! For all the students, the satisfaction to be a part of the first edition of the Summer School and a a “Certificate of Attendance”, given directly from the hands of Mr. Martino Roghi (CSR Manager, AC Milan) and Mr. Federico Fantini (Head of Sports, Havas Media).

We hope to see you next year for 2nd edition of our Summer School!