Giuseppe Sampino joins the faculty at the ISS!

Wednesday, 28 June 2017

Giuseppe Sampino teaches the module:

Media rights, broadcasting and the power of television in sports.
Sporting events are more and more dominating the media and media are more and more driving the economic sustainability of sports. Where is the balance between going live and being broadcasted? Which will be the “killer media application” for sports”? Is TV rights’ value growth never-ending? This and more will be touched by our lecturers.

“In a time where video content consumption is rapidly changing, the international sports media rights landscape is facing an exciting era with a variety of new digital platforms challenging the more traditional broadcasting market.
Media rights revenues have always played a key role within the sports business, hence it is necessary for any sports professional to have a working knowledge of this topic.
I am proud to be part of this project and delighted to give my contribution; Master SBS and AC Milan represent an extraordinary combination that will grant the participants a remarkable insight into the industry.”

Giuseppe Sampino, Director Media Right, The Sportman Media Group